“Further” is intentionally open-ended. It could mean:

• Completing your first endurance event
• Attempting a self-designed challenge
• Pushing distance, elevation, or time further than you have before
• Returning to sport after injury, burnout, or life changes 
• Exploring your personal limits

There is no single definition of success, we’re looking for intentional goals and the commitment behind them.

No. This campaign is not about winning races. Your goal does not need to be an official event, though it can be. What matters is effort, consistency, and meaning behind the challenge.

Submission open: Feb 19, 2026

Submission closes: March 19, 2026 at 11:59PM MST

The campaign duration will be from June to October 2026. Selected winners will be fueled during this time frame and must begin and complete their goals during this duration.

Anyone who:

• Has a clear, finite endurance-related goal
• Is willing to document their efforts publicly
• Must be based in the U.S.
• Can commit to the campaign timeline and deliverables

Your goal must involve one or more of the following:

• Running
• Cycling
• Hiking

Hybrid or creative challenges are welcome as long as one or more of these disciplines are a core component.

No. Your goal can be a personal challenge or self-supported effort. As long as it is trackable. 

Your effort must be verifiable through Strava activity uploads or official race tracking (if applicable) 

We want to follow along with your progress in a real transparent way.

No. You cannot apply if you are a current Tailwind athlete or affiliate partner, or you have an existing nutrition sponsor.

You’ll submit your application through an online form, click HERE to apply. 

Your 30-60 second video should cover who you are, your goal, why it matters to you, and how fueling plays a role in your journey. Authenticity matters more than production quality.

Through the application you can either upload a MP4 or MOV file directly or provide a link to a Youtube shorts, TikTok or Instagram reel.

Yes. Social media profiles must be public during the submission period to be considered. We will be sharing your progress on social media.

We will select three individuals for the campaign. 

What criteria are used to select the winners?

• Clearly defined, finite goal
• Individual effort and commitment 
• Alignment with either running, cycling, or hiking
• Authentic storytelling and motivation
• No existing nutrition sponsorships 
• Ability to track via Strava or race tracking

Selected individuals are expected to:

• Share 5-10 social posts during the campaign
• Each post must include:
• A minimum 30-second Tailwind brand mention
• Clear connection to your journey and fueling

Yes during the campaign please do not feature other nutrition brands in campaign related content.

We want to be taken along on your journey. Training days, setbacks, wins, reflections, and progress. Authentic, real-time storytelling is encouraged.

Each selected individual will receive 

• $1,000 cash supports - 50% will be paid upfront, 50% will be paid upon completion. 
• Tailwind merchandise

Six months of Tailwind Nutrition products, including Endurance Fuel, High Carb Fuel, Rapid Hydration, and Recovery Mix

Completion means: 

• Making a genuine, documented attempt at your stated goal
• Sharing your journey consistently with 5-10 social posts 
• Uploading trackable efforts via Strava or race tracking

Minor adjustments are okay, but your core goal should remain the same. Significant changes may need approval from the Tailwind team.

The campaign is focused on individual efforts, but your challenge can involve others as long as your personal goal is clearly defined.

Selected individuals will be contacted directly and announced publicly through Tailwind channels.