Founded in Durango, Colorado, by athletes like you, Tailwind is trusted by the most dedicated athletes—Why? Because Tailwind products are formulated to work efficiently and effectively with your body to optimize performance. Whether you’re chasing the winning goal or blazing down the trails, we’ve got you covered with fuel, hydration, and recovery that is easy to use, digest, and enjoy.
Yes, it’s true. The long story of Tailwind’s humble beginnings opens with my buddy Art suggesting I pick an event and train for it. Never having raced before, I picked the Leadville 100 MTB. Go big or go home, right? I finished that first Leadville 100 and headed straight for the trash can, purging the muesli that had been with me all day. Fed up with fueling issues hijacking the blood, sweat and tears of my training, I wanted to find nutrition that spared my gut, was easy to use, tasted good, and would fuel me to the finish line (without revisiting my breakfast).
I started devouring everything I could find about sports nutrition and how the body processes fuel (you can read more about the science behind Tailwind here). I quickly realized most products contained ingredients that were hard to digest, so I began experimenting with batches of powder formulated to match the way the body absorbs fuel. After a lot of tweaking and testing on the trails here in Durango with my wife, Jenny, and the local Thursday Bike n’ Beer group, Tailwind was born. We first introduced Endurance Fuel, a drink that’s easy on the stomach, maintains consistent energy levels, balances electrolytes and hydration, and tastes good even on a long, hot day. A couple of years later, I again teamed up with my ole buddy Art (now our R&D Director, who also happens to be an endurance athlete and physician!), to create our Recovery Mix—the ideal mix of carbs, protein, and electrolytes to jumpstart your recovery immediately post-exercise. We’ve recently rounded out our nutrition with Rapid Hydration, a blend of electrolytes and Vitamin C formulated to rehydrate your body faster than water alone.
Tailwind Nutrition’s mission to help athletes take back the enjoyment of achieving their goals with simple nutrition has remained at the forefront of everything we do. Our inspiration comes from athletes like you and this email we received from Lisa. Lisa had dropped out of seven endurance mountain biking races because of stomach issues. She wrote that she had finished the Shenandoah Mountain 100 using Tailwind, with no issues. She broke down crying at the finish line, realizing what she had achieved, and no longer fearing that it could never be done.
That’s what Tailwind is about. We help customers reach their goals, big or small. We're behind you all the way. We wouldn’t be here without customers like you, and we remind ourselves of that every day. We still write our customer’s name on every bag we ship and include a note. Thanks for making our journey an amazing one!
Situated at the cusp of the mountains and desert, Durango is the ultimate outdoor playground. Not only is Tailwind manufactured right here, our staff tests all our products on long rides of flowing single track and adventures high in the San Juan Mountains. We'll see you on the trails!
