We Keep it Wild: Join us in supporting the Conservation Alliance

At Tailwind Nutrition, the outdoors isn’t just a backdrop for recreation—it’s foundational to who we are. The landscapes we run in, ride through and rely on are part of what makes training meaningful in the first place. 

That’s why we’re proud to support The Conservation Alliance and the We Keep It Wild campaign.

The campaign

The Conservation Alliance is a collective of outdoor industry companies working together to protect North America’s wild places. Through strategic funding, advocacy, and partnerships, the Alliance helps conserve lands and waters that are essential to outdoor recreation, local economies, and environmental health.

The We Keep It Wild campaign is a week-long initiative that brings that mission to life. From April 19–25 participating companies—including Tailwind—will donate 5% of their online revenue to The Conservation Alliance.

This campaign is an opportunity for businesses to amplify their commitment to conservation at a critically important time, directing meaningful resources to community leaders and TCA grantees working every day to protect natural places and outdoor spaces. Funds raised will also support The Conservation Alliance’s broader advocacy efforts across the continent.

Beyond fundraising, the campaign helps connect more people to the mission—raising awareness, highlighting the importance of conservation, and inviting customers to be part of protecting the places they love.

Because protecting nature isn’t just good ethics—it’s good economics. Investments in conservation create jobs, support rural communities, and ensure that future generations can experience the same wild places we rely on today.

The backbone of our business

For us, this partnership is personal.

Every product we make is designed for people who feel most alive outside—runners, riders, adventurers, and explorers pushing themselves in wild places. Supporting those places is simply part of who we are.

As our founders put it:

“When we think about why Tailwind exists, the answer always starts in the same place. That is, the outdoors. On a trail, on a gravel road, somewhere with dirt under our feet and sky overhead. Every product we’ve ever made was built for people who feel most alive out there.

So when we learned about the Conservation Alliance and the work they do to protect wild places across North America, joining wasn’t a hard decision.

It’s a simple way to make sure the places we love stay the way we found them.

Thank you for making our participation possible, and for caring about what’s outside the finish line, too.”

Protect where you play 

The We Keep It Wild campaign is a reminder that protecting the outdoors is a shared responsibility. As a member of The Conservation Alliance, Tailwind Nutrition is committed to supporting efforts that safeguard the landscapes and waters that inspire everything we do.

Learn more about the campaign and discover how you can help protect the places you love with every purchase you make from Tailwind or other TCA partners.