Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team - Press Release

The beloved sports nutrition brand adds another world-class athlete to its roster

Durango, CO  - Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k, Lichter joins one of the most well-rounded, world-class athlete rosters in the outdoor industry, alongside trail running legend, Courtney Dauwalter, Olympian and World Champion mountain biker, Christopher Blevins, and Olympian and Ironman, Paula Findlay, among others.

Lichter is a long-term fan of Tailwind Nutrition’s hydration products – especially the Vanilla Recovery Mix – and she will be relying on its system of products as she fuels towards the 2025 World Mountain and Trail Running Championships in September.

“After leaving my previous nutrition sponsor, I’d been looking for a product that would help me to continue training and performing at the highest level,” explains Lichter.

“Being picky about what I use on a daily basis, I remember trying out Tailwind for the first time and being immediately impressed: it sat well on my stomach, and also made me feel energized and strong during hard workouts and long runs. The flavors are refreshing and natural, which on a hot summer day really hits the spot. I am so excited to be partnering with Tailwind Nutrition as I continue to pursue the best version of myself in sport and life.”

Lichter is one of the fastest rising stars in mountain and ultrarunning, having made her mark on some of the world’s toughest courses. In 2023, she finished fourth at the World Mountain and Trail Running Championships, and she was the first woman ever to break six hours at the legendary Speegoat 50k.

“We couldn’t be more proud to welcome Jennifer as the latest addition to our athlete team,” said Jeff Vierling, founder and CEO of Tailwind Nutrition. “Her relentless drive and fearless racing style perfectly match our core values of passion for endurance sports and an endless drive to improve – and we can’t wait to support her ascent within the trail running world.”